Ebook The Full Monte: A Fulbright Scholar's Humorous and Heart-Warming Experience in Montenegro

Ebook The Full Monte: A Fulbright Scholar's Humorous and Heart-Warming Experience in Montenegro

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The Full Monte: A Fulbright Scholar's Humorous and Heart-Warming Experience in Montenegro

The Full Monte: A Fulbright Scholar's Humorous and Heart-Warming Experience in Montenegro


The Full Monte: A Fulbright Scholar's Humorous and Heart-Warming Experience in Montenegro


Ebook The Full Monte: A Fulbright Scholar's Humorous and Heart-Warming Experience in Montenegro

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The Full Monte: A Fulbright Scholar's Humorous and Heart-Warming Experience in Montenegro

About the Author

Paul Dishman is the Chair of the Marketing department in the Woodbury School of Business at Utah Valley University. In 2010, he was named by the U.S. State Department as the Fulbright Scholar to Montenegro. Dishman holds a master's degree in Marketing and a doctorate in Marketing Research and Psychometric Measurement. Before returning to academia he served on the sales and marketing staffs of both Apple Computer and IBM. He has taught marketing for twenty-five years and has consulted with industry for over two decades. Dishman is a Past-president of the international Strategic and Competitive Intelligence Professionals (SCIP) and has been named a SCIP Fellow. He is also a Fellow of the Academy of Marketing Science. He has held visiting faculty positions at the University of New Brunswick in Canada, the University of Donja Gorica in Montenegro, and Shanghai Normal University in China. Dishman has lectured on market strategy to a variety of companies, organizations, and conferences. He has spoken and conducted training programs in China and Japan as part of a United Nations invitation, as well as for the American Marketing Association, Microsoft, 3M, IBM, Amgen, American Airlines, KPMG, Deutschebank, Westinghouse, Unilever, professional groups, and various government agencies. He has also lectured in Taiwan, the United Kingdom, Belgium, Italy, France, Canada, Montenegro, Croatia, Albania, and Kosovo. He has also published academic articles in The European Journal of Marketing, Market Planning and Intelligence, the Journal of Personal Selling and Sales Management, Industrial Marketing Management, the Journal of Competitive Intelligence and Management, and Competitive Intelligence Review. He was also a columnist for the Idaho State Journal.

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Product details

Paperback: 272 pages

Publisher: AuthorHouse (April 2, 2014)

Language: English

ISBN-10: 149184373X

ISBN-13: 978-1491843734

Product Dimensions:

6 x 0.7 x 9 inches

Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

4 customer reviews

Amazon Best Sellers Rank:

#602,182 in Books (See Top 100 in Books)

Dr. Dishman writes a great first-person travel memoir. Must be a very witty guy in person because his wry observations permeate the book. Makes me want to visit Montenegro!

Great book, funny and interesting view on Montenegro.

A great read! If you haven't been to the region and want to get a taste for life in the Balkans - especially through the keen eye of a native Texan, this is the best way to do it. Hilarious and informative. I highly recommend the book and travel to Montenegro.

While the author may be a college professor, Phd, and a Fulbright Scholar - he is no stuffed shirt. This book is just full of humor, is easy to read and leaves the reader with a real insight into this little known country. Buy this book - you will not be dissapointed!

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